Customer onboarding is one of the most critical times for any business in their relationship with a user. If you want to make sure that people are successful in using your product, then you must focus on the experience that they have when they first sign up.
A good customer onboarding strategy will allow you to:
- Increase customer lifetime value (LTV)
- Decrease churn rate
- Increase ‘Activation’
Your product onboarding should focus shortening the time taken to reach the “aha! moment” as soon as possible. Whatever you sell, making sure that a customer gets that moment of joy / success as rapidly as possible is crucial to business growth.
Chris Holton 